Facebook vs. LinkedIn. Which One Is “Too Cool”?


A recent article on Inc.com makes a fairly compelling claim that LinkedIn is destined to outlive Facebook. The reason might surprise you. LinkedIn will last longer because it’s not cool. Yup, you read that right. Sounds counterintuitive, but it actually makes sense. If you’re not hip to begin with, you’ve got lower expectations to fulfill. Or, in this case, different expectations. LinkedIn is designed to perform one workaday core function and it does it very well. Facebook, on the other hand, is (or was) all about being cool, and is therefore vulnerable to being ditched when the next big thing comes along. As a pre-emptive strike against all unknown challengers, it tries to be all things to all people, which makes it more vulnerable still. Or, so goes the Inc.com argument.

Now, we’re not saying Facebook is going anywhere soon. But we do agree that LinkedIn is the ideal place to network with business contacts. That’s because everybody is there for the same reason. The focus is solely on giving you more and better ways to highlight your resume and grow your network. And with no serious competition in sight, we expect LinkedIn is here to stay.

Check out this previous post for tips on why LinkedIn is a smart place to network and how to fine-tune your profile. And click here to connect with Sprocket.

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